A practice between disciplines

My background is practical: design, product management, brand management, gallery work, art advisory and cultural projects.

I have worked on product development across China, India and Europe, helping to build lifestyle brands from initial concept to launch, curated exhibitions and developed creative concepts for different clients. These experiences taught me how to move from research to execution: how to organise ideas, make visual decisions, prepare presentations, work with artists and partners, and turn an early direction into something tangible.

Over time, this became a way of looking. I notice what gives a place, object or project its character and what weakens it. I look at proportion, material, colour, context, presentation and use. From there, I define what should stay, what should be removed and what needs to be added, so the final result feels clearer, more individual and better considered.

My role is to make things more precise: visually, atmospherically and conceptually.