Atmosphere. Identity. Meaning. Resonance. Curatorial concepts, sourcing and art advisory
I advise individuals, brands and companies on developing a strong visual identity and create art and design concepts for properties, creative projects and lifestyle products. I help with the selection and purchase of art and objects, and develop an aesthetic direction that fits the person, brand or environment it is created for.
My work is not only about creating something visually appealing, but about shaping identity, impact and perception in a considered way. Insights from environmental psychology and perceptual psychology also inform my approach.
What I offer
PERSONAL ART ADVISORY
ART CURATION & HOME STAGING
CREATIVE STRATEGY & IDENTITY
I work with architecture studios, interior designers, hospitality projects and property developers who want art and objects to become part of the character of a place. I support projects through curation, sourcing and home staging, always working with what is already specific to the property.
I advise private clients who want to buy art with and develop a clearer sense of their own aesthetic identity. My Art & Identity Sessions are designed to help define, understand what resonates and make art choices that feel connected to the person rather than simply decorative.
I work with people and businesses that have an idea but need help turning it into something clear and visible. I help define the concept, sharpen what it should communicate and develop the visual identity and presentation around it.
THE PRACTICE
For me, aesthetic identity can belong to a person just as much as to a place. When someone is choosing art or design objects, I help them understand what they are genuinely drawn to and why, so the result feels personal rather than simply well chosen or decorated.
With a place, I work in a similar way: I look at its architecture, surroundings, history and the people connected to it, then define what it should express visually. In that sense, my role is close to brand management, the identity comes first, and the decisions around art, objects and presentation follow from it.